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How to install Google Analytics on your website
Analytics are one of the most important aspect of tracking any website, PPC or SEO campaign. Analytics can tell you a wealth of information about your website and its visitors.
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How do I tell if my SEO strategy is working?
So you're investing time and energy into optimising your website. Aside from your rankings in the search engine's results pages, how do you tell if your SEO strategy is working?
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Ways to improve your website's bounce rate
If a customer goes to your website and clicks the back button then there is a wasted opportunity to get another customer. This article outlines some strategies that you can implement to improve your bounce rate.
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Rankings vs Conversions
After you've gone through your website and put keywords in all the right elements, analysed the anchor text of your backlinks, looked through the code and fixed duplicate content issues etc, you should start seeing results from your SEO right?
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