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When writing copy for your website there's some very important rules to
consider. The difference between good copy and bad copy can really make
an impact on the amount of traffic you drive to your website and how
you convert those customers.
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Content is King. You may have heard many experts, gurus and specialists sprout this time and again across many different websites, newsletters, forums or seminars / conferences. There's a reason for this. |
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When it comes to SEO, content is king. Good content on our websites
helps our search engine rankings and increases usability for our
prospective customers. So where do you go to get ideas for articles?
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I've heard many small to medium-sized business owners ask me this
question before and the answer to that is pretty simple... good copy. If you don't have great content then you're already losing.
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When you're developing a new website, adding content to an existing
website or employing a copywriter to build up the content on your
website, one of the questions that will inevitably pop up is "how much
content is ideal for SEO?"
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Often, when I’m talking at a workshop or conference I tell people that search engines love new, updated content and that you should be updating your website on a regular basis to a) ensure that search engines frequently come back to your website to get new content and b) give your visitors new and interesting info each time they go to your website.
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To be a valuable search engine you need to have a fresh index with lots of new information in it… all the time. To get this information a search engine needs to crawl the web and then filter this information into usable chunks of data that relate to search queries.
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The thing to remember about using images on your website is that it should enhance your visitor’s experience.
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Content 
