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GLOSSARY: Sponsored links

Sponsored links (sometimes called sponsored results) are listings or advertisements in a search engine’s results.

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Using Google local search to get more customers
Local search will help to drive more targeted traffic to your website as local results typically appear when people append a geographical indicator to the end of a search query. Like 'thai restaurant sydney' for example.
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Google site links: an explanation
Usually when you perform a search in Google, results will appear with a title, description or copy and a URL. Every now and then you’ll see a result with a number of other links below it – these are called Google Site Links.
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Q&As: Google Live WebChat
In last week’s newsletter I spoke about the Google webinar I [virtually] attended… as promised, here’s some of the more relevant questions that were asked of the Google guys.
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Inside scoop from the Google Live WebChat 20th June 2008
On Friday I had the pleasure of attending a Google-run webinar about personalised search. Each year Google runs about 2-3 of these webinars and it gives some of the Google engineers an opportunity to talk about their area of expertise. It also provides an opportunity for webmasters and SEO's to ask questions directly to Google engineers.
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How to make your website crawlable by search engines
Making sure your website is crawlable is possibly the most important part of your online marketing strategy, because without a crawlable website you won’t get into a search engine’s index.
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How to set up a Google XML sitemap
Waiting for your Search Engine Optimisation to kick in can be a frustrating experience – did you know there's a quick way to let Google know about your new and updated pages?
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